Our Story Begins

Hunza G is a brand rooted in the desire to make every body feel good. Originally founded in 1984, it became formative to Georgiana Huddart’s upbringing – she grew up seeing her mother dressed in a pink iteration of its signature crinkle, observing the fabric adapt to her body through every chapter in her life, and it became embedded in her understanding of womanhood.

An Icon of the Era

Through the 80s and 90s, Hunza became known for bold colours, cut-out silhouettes, and a sense of fun that felt entirely of the moment. Its most iconic cultural moment came in 1990, when Julia Roberts wore the now-famous Hunza mini dress in Pretty Woman. That one outfit - electric blue and unforgettable - became a symbol of transformation and self-belief.

A New Chapter Begins

In 2015, Georgiana embarked on a mission: to spearhead the revival of a brand whose body-con silhouettes and crinkle fabrications embodied the spirit of the 80s and 90s, building on its cult legacy while technically evolving its material to redefine the category of swimwear. Today, Hunza G is becoming something rarer than a cult brand: a generational one — built on the belief that every woman deserves to feel her most confident.

Modern Icons

That innovation remains at the heart of the brand’s philosophy. Using the blueprint of the Original Crinkle™, Hunza G established a new framework for its category, with every creation dedicated to the brand’s values of material excellence and empowering ease: a buttery-soft UPF 50+ collection designed to protect skin from the sun; a quick-dry seersucker; extra-supportive crinkle.

Realised in bold colours chosen to complement a broad range of skin tones, universally-flattering silhouettes and fabric woven to last a lifetime – endlessly adapting to the ongoing evolutions of women’s bodies and eliminating anxieties around size, fit and form – Hunza G locates its design language in the feeling of sunshine on skin, never compromising on style, comfort or performance.